[This is the best piece of advice I can give you in developing content…Don’t follow a format…just don’t. Yes, there are things that should be done to make every blog post a positive, technical asset in terms of link building & brand awareness. Not one of these things should alter your writing style/voice. The mantra of Content is King is more relevant today than ever before. The types of things that need to be done for bots to crawl/index WordPress are not so much visual but technical; the little minute details that tend to be over-looked like alt text and meta descriptions. Try not to blog based on a schedule (unless a lack of a schedule causes a lack of posts…duh); schedule driven posts can lack creativity, passion, and uniqueness because they were developed under a time constraint.(Which can and does affect the tone of the post) The more authentic and organic, the more people will be drawn to it. Post based on your own creativity and inspiration. People will view regularly scheduled posts as just corporate strategy. There’s more than enough content out there to write about, frequency won’t be an issue because you should always be reading something new, researching, comparing, reviewing, etc.]
With that in mind…here’s a bunch of formatting guidelines!
Not to be followed to the T, but an overall breakdown of the most popular formats that can be used as a guideline.
1) Titles – Best Practice (70 characters max)
Primary Keyword – Secondary Keyword | Brand Name
Brand Name | Primary Keyword – Secondary Keyword
Why do we care? Because what we call our post title gets appended to the domain as the URL. For example; I created a dummy page on my blog, “http://www.xyz.org” called kmg. Wordpress automatically creates this as the URL, “Http://www.xyz.org/kmg” Allowing WordPress to do this is fine, but always be aware that the title becomes the URL. (Which can easily be edited but then any backlink from other posts or pages must also be updated to reflect the changes) Don’t keyword stuff, make it sound genuine/organic.
Also, try to make it a Call to Action. Use words like;[checklist]
- Limited Supply
Always – Provide at least 1 link back to your site.
Always – Have a .75% ratio of links to total words in the post. (if 400 words, 3 links)
Always – Interlink Posts. Find related articles, link back and forth.
Always – Provide Image Alt Txt
Always – Include subject in image Alt Txt
Always – Include subject in title
Always – click on and add as necessary the appropriate categories in the WordPress backend. (Same applies to Tags)
Always – Use Yoast SEO Plugin to analyze
Never (maybe not never, but try to avoid…) – Using keywords that the company home page & main landing pages target. They don’t need the internal competition. Instead use Tier 2 keywords, or Tier 1 that aren’t being utilized fully or aren’t as relevant to the most important pages on the company website.